Jet-Puffed - “S’moregazing”, Producer
To launch JET-PUFFED’s new glow-in-the-dark bag, we Ask Consumers to #GoSmoregazing for the ultimate summer fun.
Awards
The One Show 2023 - Shortlist - Brand-Side Projects
The One Show 2023 - Shortlist - OOH Craft
The Shorty Awards 2023 - Shortlist - Integrated Campaign
Obie (OOH) Awards - Finalist - Custom Installation
ACE (Kraft Heinz internal) Awards - Finalist - Creativity, Design & Packaging
Press
Adweek, “Marketing Morsels: A Licker on the Loose, Glow-in-the-Dark S'moregazing and More”
Thrillist, “Upgrade Your S'mores & Stargazing This Summer with Glow-in-the-Dark Marshmallow Bags”
Adweek “JET-PUFFED'S NEW GLOW-IN-THE-DARK CAMPAIGN HELPS CAMPERS FIND MARSHMALLOWS IN THE DARK”
Brand Innovators, “Jet-Puffed Makes Glow-in-the-Dark Billboards to Promote S’mores to Campers”
Dieline, “Jet-Puffed Kicks Off S'more Season With Glow-In-The-Dark Packaging”
Elite Daily, “JET-PUFFED’S NEW GLOW-IN-THE-DARK BAG IS PERFECT FOR A NIGHT UNDER THE STARS”