Kraft Mac and Cheese - “ Van Leeuwen Ice Cream”, Producer
You scream, we scream - everyone was screaming for Kraft mac and Cheese’ collab with NYC based Van Leeuwen Ice Cream. Do the intense demand, the Van Leeuwen site went down within minutes of launch. Once back-online, all pints were sold out within the hour.
PRESS:
Food & Wine - “Kraft Created a Macaroni & Cheese Ice Cream—And It's Available Nationwide”
Buzzfeed - “We Tried The Kraft Mac And Cheese Ice Cream”
Eater - “We Regret to Inform You That Van Leeuwen’s Kraft Mac and Cheese Ice Cream Is Very Good”
Food Network - “I Tried the Limited-Edition Kraft Macaroni & Cheese Ice Cream”
Today - “Hoda and Jenna try mac and cheese ice cream — and Hoda is not a fan”
The Cut - “This Is What Greets You at the Gates of Hell”
NPR - “Mac & Cheese Is The Ice Cream You Never Thought You'd Need And Now It's Hard To Get”