Oscar Mayer - “ #OscarTakeMetoProm”, Producer
When the idea of taking the Wienermobile to prom started trending on TikTok, we launched a promposal contest to take one lucky dog & three friends to prom in the 27-foot hotdog on wheels.
We announced the contest with scrappy, internet-y content on TikTok & IG.
And we turned the drivers of the Wienermobile, Oscar Mayer Hotdoggers, into influencers — co-creating content which amplified and promoted the contest.
PRESS:
Elite Daily - “YOU COULD WIN THE CHANCE TO ROLL UP TO PROM IN THE WIENERMOBILE WITH THIS CONTEST”
Thrillist - “The Oscar Mayer Wienermobile Is Taking High School Kids to Prom”
Food & Wine - “Some Lucky High Schooler Is Taking the Oscar Mayer Wienermobile to Prom”
WGN - “High School students can submit a video for a chance to take the iconic ride to prom”
HuffPost - “Oscar Mayer Wienermobile Makes Prom Dream Come True”
Awards:
The One Show - Shortlist - Brand-Side Projects
The Shorty Awards - Gold Honor - On A Shoestring
The Drum Awards - Best in Social Media - Real-Time Response or Activation
New York Festivals - Shortlist: Social Media & Influencer - Small Budget/Big Idea
Webby Awards — Nominee (Finalist)